Marketing Activities

Promotions

Landmark Wholesale provides three weekly promotions right across the range, which are offered through the Retailer Counter Attack and Caterer Specials leaflets and supported by trade press advertising, In-Depot point of sale and rack end displays.

We offer additional promotional activity at key trading periods such as Easter and Christmas. The Retailer Winners promotion appears In Depots four times during the year, and features heavily discounted big Brands and Consumer offers. Retailers are given point of sale and leaflets to personalise and mail drop to their Customers.

Our Retailer Winners promotions have proved to be highly successful at all levels. Retailers and Wholesalers have reported excellent increases in store traffic, sales and profitability and Manufacturers have sold more product than ever before - up to nine times as much in some cases!

Advertising Support

A bang up to date advertising campaign uses highly targeted trade media and exciting new creative executions for Lifestyle Express, Landmark Own Brands and Landmark corporate messages. Public relations activity focuses on the activities of the Group, Members, Lifestyle Express, as well as new product development and industry awards.

Own Brand

Landmark has always been at the forefront of Own Brand development in the Wholesale Sector with ranges across all key categories offering Consumers “Great Value Everyday” and excellent profit margins for Members, Retailers and Caterers.
(See page 6 for further details).

Landmark Wholesale Awards

Landmark Wholesale is proud of its Members and the high standards that they set. Each year, the Member of the Year (MTY) Gala Dinner and Awards Ceremony, are held to recognise the best performances and contributions of the Members to the Group.

The awards are based on a unique points-scoring system and each Depot is judged over 12 months. The awards reflect the achievements and dedication of each individual business and its commitment to Landmark Wholesale.

There are also separate awards for Business Partner of the Year (BPY) and Foodservice Partner of the Year (FPY), engaging the Supplier community to achieve the same high standards and commitment to Landmark Wholesale Members.