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Landmark hots up on healthy eating

Landmark Wholesale is set to launch a healthy initiative called Lifestyle 5-a-day across its Hot House stores to promote that healthy options are available at local independent shops.

Incorporating the government's health-message of eating five portions of fruit and vegetables a day, Landmark Wholesale has unveiled a promotional package for its Hot House retailers, enabling them to promote their store as a place to purchase 'five-a-day' items, including fresh and tinned fruit, vegetables and juices.

Marketing Director of Landmark Wholesale, Chris Rose said: "We are now operating in a more health-conscious world where everyone is aware that they should be eating more fruit and vegetables, however, perhaps not everyone is aware that the local store can offer these products.

"Our aim is to promote that to get your five portions of fruit and vegetables, you don't need to go to a specialist, or a green grocer or even a multiple, as it is all available at your local shop. Many of our shops do stock a good range of fresh produce, but also offer a range of tinned, frozen and juices which all count towards your 'five-a-day'."

The package available to Hot House retailers includes window posters, in-store educational posters and promotional shelf talkers flagging up what counts towards 'five-a-day'. The Landmark Wholesale team can also provide retailers with a full list of what items qualify, which they can use to add to their healthy offering.

Chris added: "It's an educational process for both retailers and consumers. There is still a lot of mystique as to what qualifies as 'five-a-day' and hopefully with our awareness campaign throughout the Hot House stores, we will be able to convince consumers that getting their daily requirements of fruit and vegetables is a lot easier and can be found on their doorstep."

The five a day message is being promoted by the government to encourage people to lead a healthier lifestyle. Eating five portions of fruit and vegetables a day can help increase the intake of essential vitamins and minerals, maintain a healthy weight, are an excellent source of fibre and anti-oxidants, and can reduce the risk of heart disease, strokes and some cancers.

A portion can vary from a glass of 100% fruit juice to three heaped tablespoons of baked beans to a handful of frozen peas.

The Lifestyle 5-a-day package is available to Hot House retailers nationwide.

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