News
Value Success for Lifestyle Express Retailer
Lifestyle Express Retailer, Mr Bashir of Belle Vue Convenience Store in Marton Road, Middlesbrough is delighted with a 40% uplift in sales of Lifestyle Value products since he created a full Value Zone display bay at the front of his Store, "I am very pleased with the way the Lifestyle Value range has been developed; sales of the new products which include dish cloths, baby wipes and vegetable oil are all going very well. I also love the packaging; the designs and colours are really eye catching and the quality of the goods has helped sales grow and grow."
Landmark Wholesale Business Development Director, Chris Doyle said, "Mr Bashir is not alone; our first ever Lifestyle Value Business Drive has been a huge success with January sales into Depots up by 150% compared with January 2011 and sales for December 61% up on the same period in 2010.
"The In-Store Value Zone displays show shoppers that Lifestyle Express Stores are committed to offering value and choice and competing with the Multiples. These products make shopping locally more affordable which is just what shoppers are looking for in the current economic climate as more and more Customers are purchasing on price alone."
Lifestyle Value is Landmark Wholesale’s price marked, economy range of everyday Groceries. The range gives Independent Retailers a real point of difference where local competition is fierce and provides guaranteed low prices on quality basics, complementing the popular Lifestyle Brand. Lifestyle Value gives Retailers the perfect combination of Value Own Brand, Own Brand and Branded goods to rival the choice Supermarkets offer on key categories.
