News
New Product Development - Ocean Star
In response to growing market demand for lighter wines, Landmark Wholesale has launched Ocean Star, a new low-alcohol British wine.
Available in three varieties – a fresh, crisp white, a medium rose and a full-bodied red – the wine has an ABV of 7.5% and is sure to appeal to the discerning Consumer looking for an alternative to full-strength wines.
Available in three varieties – a fresh, crisp white, a medium rose and a full-bodied red – the wine has an ABV of 7.5% and is sure to appeal to the discerning Consumer looking for an alternative to full-strength wines.
Retailing at £2.75 per bottle, discounted to two bottles at £5.00 (except Scotland ), the wine represents great value for the Customer with excellent margins for the Retailer.
The screw-top 75cl bottles feature the distinctive Ocean Star emblem along with descriptive text.Landmark Wholesale’s Trading Controller, John Fergusson-Cooper, explained why Retailers should consider stocking low-alcohol beverages: “There are a number of reasons why Consumers are seeking the low-alcohol alternative. As well as the promotion of healthier lifestyles, we are continuing to see more responsible drinking messages being proposed via legislation either being implemented or planned. Furthermore, due to escalating rates of duty, the lower ABV drinks remain reasonably priced.”
Landmark Wholesale will continue to assess the market, looking at all types of alcohol at lower ABVs, both Branded and Own Brand.
