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Lifestyle Value Zones in on Retailers

Landmark Wholesale's Lifestyle Value Brand re-launch has got off to a great start with sales for December 61% up on the same period in 2010. 'Value Zone' displays were created in Landmark Wholesale Depots as part of the launch package and their success has led to this idea being extended to Lifestyle Express Retail Stores with a Retailer Incentive scheme.

 

Landmark Wholesale Business Development Director, Chris Doyle said, “The In-Store Value Zone displays show shoppers that Lifestyle Express Stores are committed to offering value and choice and competing with the Multiples. These products make shopping locally more affordable which, is just what shoppers are looking for in the current economic climate.
“It is also good news for Retailers as they are guaranteed a minimum of 35% POR on EVERY SINGLE Lifestyle Value Own Brand product. The packs clearly communicate ‘value’ whilst the product quality inside is at least as good, if not better than equivalent Brands.”
Lifestyle Value is Landmark Wholesale’s price marked, economy range of everyday Groceries. The range has been increased with further new products about to be introduced and gives Independent Retailers a real point of difference where local competition is fierce. These days, more and more Customers are purchasing on price alone. Lifestyle Value provides guaranteed low prices on quality basics, complementing the popular Lifestyle Brand and giving Retailers the perfect combination of: Value Own Brand, Own Brand and Branded goods, to rival the choice Supermarkets’ offer, on key categories.

Landmark Wholesale Business Development Director, Chris Doyle said, “The In-Store Value Zone displays show shoppers that Lifestyle Express Stores are committed to offering value and choice and competing with the Multiples. These products make shopping locally more affordable which, is just what shoppers are looking for in the current economic climate.


“It is also good news for Retailers as they are guaranteed a minimum of 35% POR on EVERY SINGLE Lifestyle Value Own Brand product. The packs clearly communicate ‘value’ whilst the product quality inside is at least as good, if not better than equivalent Brands.”


Lifestyle Value is Landmark Wholesale’s price marked, economy range of everyday Groceries. The range has been increased with further new products about to be introduced and gives Independent Retailers a real point of difference where local competition is fierce. These days, more and more Customers are purchasing on price alone. Lifestyle Value provides guaranteed low prices on quality basics, complementing the popular Lifestyle Brand and giving Retailers the perfect combination of: Value Own Brand, Own Brand and Branded goods, to rival the choice Supermarkets’ offer, on key categories.

 

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